About the illustrator

David Hallangen’s rough sketch for The Architect, 2018.

British illustrator David Hallangen has been serving artistic oddities to weird and wonderful clients worldwide since 1998. His clients include LEGO, American Express, BBC, and–of course–Frames.

David writes:
“Crafting the visual world of Frames has been a career highlight for me – finding gold nuggets of inspiration in every nook and cranny of the physical and spiritual universe, hopefully giving users insight into their own personal universe. I also took huge delight in creating hidden meaning, messages and easter eggs throughout the deck, to provide an ever evolving experience to grow along with the reader.”


He currently resides in the ancient Roman city of Chester, UK with his wife and two children, who he is convinced are part octopus.

His website is: https://www.behance.net/user/?username=hallangenart

The Archetypes

The Architect card is an archetype.

The Frames deck contains 9 Archetype cards. Archetypes are mental shortcuts for universal figures. The Frames archetypes come from modern figures rather than mythical or royal types.

In a frame, Archetype cards represent significant people or long-term themes in your life. The direction of movement and the position of the figure’s body have symbolic meaning.

An archetype is not a stereotype. A stereotype is a mistaken simplification of a group of people that is used to avoid a connection. An archetype is a typical set of characteristics based on universal experiences that occur in all human activity.

Archetypes in this deck are The Student, The Messenger, The Hacker, The Archivist, The Traveler, The Benefactor, The Guide, The Tester, and The Architect. Each Force has 3 Archetype cards.

Yes, you can bulk order!

Therapists, group leaders, and educators have asked: “Can I bulk order a bundle of Frames cards and a User Guide?”

Yes!  The deck and guide have been adopted by several groups that require a student/participant purchase.

Contact us at Frames to get a student purchase coupon code for your class or practice. The bulk order also can request custom artwork or ship-to.

Allow 2 weeks for handling and shipment.

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