What is Frames?

Frames is a card deck for insight. Each card contains a visual story, beautifully illustrated with science and technology ideas. When you look at a frame of four random cards, your brain works naturally to unlock your inner data for creative problem-solving and personal insight. Each Frames card is an illustrated idea from technology and science—the global culture we all share. The deck has 36 idea cards and 9 archetype cards.

ART. Each card is a visual allegory—an artwork that tells a story. Each illustration draws from the new universal symbology of science and technology. There are no rules about interpreting the story. Everyone finds unique meaning in a card.

FORCES. The 45 cards are separated into 3 force categories: Physical, Intellectual, and Spiritual. The forces organize the deck into concepts. Including the force when interpreting a frame will help you to visualize trends.

SYMBOLS. Frames uses modern symbols and titles. Old concepts of class (royalty), gender, and ability are not included. The art has layers of meanings and small details that are fun to decode. Over time, one of these details may come into focus for you. Finding new meaning in the art means that you have grown and changed.

What’s in the User Guide?

The User Guide for the Frames deck contains 45 summaries, one for each card, along with background and science behind how the deck works for insight.

See example page below —

The User Guide summary of a card is not the definitive interpretation of a card! It’s simply a way to get you started so you can find your own unique meaning in each beautiful artwork.

Each card page has:

  • Title
  • Force
  • Keywords
  • Summary
  • Interpretation Help
  • How cards interact with each other

The Idea cards

The Frames deck contains 36 Idea cards based on modern concepts and terms. If Archetype cards are a year, then an Idea card is a day. An Idea card correlates with the detailed actions, events, and people in your life. Each Idea cards has a user guide page with keywords, summary, and starter help. Build on this for your own meaning. Each Force has 12 Idea cards.

Idea cards help you focus on smaller amounts of inner data, recent events, or new patterns. As you consider or meditate on an Idea card, think about the similarities between the illustration title and your question. Ask: in what way am I (or this situation) like or not like [the card title]? For example, if your question is about a health issue, the Hub card may confirm your intuition that your care is not well-rounded or spark new thoughts about caregivers being more connected.

Some Idea cards are closely aligned with Archetype cards. For example, the Security idea card and The Hacker archetype card have aligned concepts, or the Map card with The Traveler. Aligned cards within a frame should direct your focus there first.

The Forces

Examples of cards with physical forces.

The force—physical, intellectual, or spiritual—is shown in the card background. Forces tie different cards together into larger concepts or themes.

The Physical force cards have backgrounds with earth elements. Physical forces are what you feel inside a storm or from a mountain-top, during birth or death, or in a handshake or hug.

The Intellectual force cards have backgrounds showing things built with human brainpower, social organization, and handcraft. Backgrounds will show technology, structures, or writing. Inclusion of physical and spiritual forces may appear because this force bridges the other two.

The Spiritual force cards feature sky and space as their backgrounds. ‘Spiritual’ does not mean organized religion. It means a permeability to the universal impulses of love, ethical behavior, compassion, and your purpose in life.

The science behind Frames

Introduction

This article outlines a few of the scientific reasons behind why the Frames card deck works so well for you.

It’s always good to have new tools like Frames. We’re a tool-making species and our peripherals–software, wetsuits, aircraft, child car seats–extend our ability to grow, protect, and understand life. Despite all the tools and technology, generations still ask themselves: What’s my purpose? If we all die, why work so hard to leave the world a better place? Frames can help you take action on those questions.

Below I’ll offer some science for each stages of a frame, which are:

  • Question
  • Randomizing (shuffling) the deck
  • Selecting 4 cards
  • Interpreting the visual allegory and symbols
  • Consulting your intuition
  • Resolving to an action

The big questions

Frames starts with a question that is intensely personal to you, and one that you want to take action on.

I have been an avid reader of Science News for decades. Since the 1980s, studies in apoptosis, or genetically-regulated cell suicide, have caught my attention. I wondered, how do single cells know what to do, when, and why? I looked for underlying principles. I discussed it with my children when they became upset with roadkill or when walking through fallen cottonwood leaves (neither which is induced by apoptosis, but, hey, it was a teachable moment about lifecycles). Apoptosis came to mind when faced with personal or social randomness such as a massive birdfall in central Texas in 2003 or a neighbor committing suicide in 2016. Why had this concept stuck with me?

This same question is examined in an article in The American Naturalist on “How an Organism Dies Affects the Fitness of Its Neighbors” which considers the effects of programmed cell death (PCD) in the fitness of its neighbors [1]. Okay, it’s genetic programming…but it includes an odd keyword of altruism. Like these researchers, I, too, was looking at the answer, desperately turning my head to catch a glimpse as it just evaded my sight.

Then, I saw it. Like cells, the byproducts of our life and death have purpose. Our costly altruism of collecting personal damage is “a resource for others.” The first Frames card I created was the Bug card for this reason. It was a symbol of patient, hidden purpose. Like the bug, the answer you want exists—in cells, in trees, in stars, in humans—but the timing and manner of it emerging is a mystery. Debuggers can only keep searching.

Randomizing the deck

After selecting your question, an essential process of the Frames deck is shuffling the 45 cards. Like most games with a finite set of elements, the players want to produce the most fairness among participants and reduce the reoccurrence, or weighting, of cards that have previously appeared. However, there is no “winning” in Frames, so why shuffle? Why not just lay them face up and choose what seems attractive?

If you honestly want to work on your question, you want to be surprised.

Surprise feels random, unexpected. The definitions of what “random” means varies but we all seem to know how it feels when it occurs: as an external force that confounds our ability to predict an outcome, or even a pattern. A short paper on intuition and randomness describes one of the few times psychics and technology experimented together (the Zenith experiment). Stanford researchers Griffiths and Tenenbaum argue that people identify and prefer chance–surprise–in many situations over predictability because of 

the flexibility that we allow in identifying meaningful relationships. Together with the fact that everyday life provides a vast number of opportunities for coincidences to occur, our willingness to tolerate near misses and to consider each of a number of possible concurrences meaningful contributes to [our] explaining the frequency with which coincidences occur [3].

So when posing a Frames question with an uncertain outcome, why do we add in more uncertainty and chance by shuffling?

It’s because our important questions never feel resolved by thinking logically, making lists, argument, and attempting to predict all possible outcomes. Random cards seem of a kind with the general randomness of life, so perhaps we can embrace it closer and use it as a tool?

Selecting 4 cards

Selecting the 4 cards for a frame is done by the person asking the question. At this point, if they have shuffled adequately, they have some confidence that when they spread out a line of cards they do not know which cards are where in the line. They choose 4 cards, based on the positions of the frame: person, unconscious, conscious, and action.

The important factor is that THEY choose the cards and not someone else.

A recent study of decision-making by researchers at Berkeley Wills Neuroscience Institute calls this “neuro-economics,” or the lightning-fast stream of evaluations we make based on its costs and benefits to us [4]. They use dopamine to chemically test which areas of the brain control what types of decisions.

Expecting a reward after making a choice, no matter how small, lights up chemical signals in the brain [5, 6] and leads to us feel in control of our choices and outcomes. It’s been linked to the placebo effect in some studies. As one of the more studied effects of decision and interaction science, dopamine is front and center when making selections and getting rewards, whether opening a gift or imagining what’s on the back side of a Frames card.

A recent book by Melanie Warner called “The Magic Feather Effect” (2019) is a good overview of alternative forms of healing, placebos, and the ways we connect expectations to outcomes [7].

In the Frames deck, the expectation that you have agency (power) in your life, that a problem is solvable (or at least approachable), is perhaps the most important aspect of Frames. You expect to be delighted and surprised with a random card, and you are. The allegory (explained below) tickles your sense of mystery and connection to the unknown parts of your life. You selected the cards that are moving your life forward one yard at a time.

Symbols, Semiotics, and Allegory

The 4 Frames cards are laid out in the positions and the player now begins to interpret each one.

An allegory is a text story or artwork from which you can gather a meaning [8, 9, 10]. A common text story among many cultures is the contest between a fast and a slow animal. A common visual allegory is the Statue of Liberty or a climber on a mountaintop. Allegory when it’s applied to a figure, like Batman, is personification where meaning can be made from that figure alone and their actions. The meaning of an allegory can be applied to many situations, often adapted to fit the particular life lesson. The general imagery is accompanied by fine detail that has even more meaning.

Frames specifically does not include gender on the cards. Gender is a visual allegory in which we have been conditioned to make cultural meaning from appearance or role of the person. I believe that accurate answers to your questions must clear any cultural filters caused by gender in the artwork.

Retrieving your inner data

How do we answer questions that seem to be “right there” but elude us?

The Frames deck has 45 illustrated cards with unique titles. The titles are drawn from modern, common concepts that we interact with every day. This frequency and modernity is critical.

The ideas are drawn from science and technology, such as Password, Student, or Network. As the video at right demonstrates, the more frequently you interact with an idea, the more firmly a “pointer” to your inner data is written.

When asking a question for a frame, your brain is rapidly sorting, filtering, and comparing the visual data on the card with your memory, your inner data. The gap between the conscious question and the missing data is connected.

Your perspective on inner data may be based in the physical–that our chemically-based bodies lay down memory trail and we store data bits for retrieval. Or it may be based in the philosophical–that we co-create our own consciousness with others or that consciousness and memory is more of a quantum, neither/nor state [2]. Either way, we have a shared behavior of wanting to know, knowing, forgetting, and retrieving our own data. We cannot retrieve the memories of someone else.

Listening to your intuition

 

 

 

Citations:

  1. Durand, Pierre M., Armin Rashidi, Richard E. Michod, Associate Editor: Franz J. Weissing, and Editor: Ruth G. Shaw. “How an Organism Dies Affects the Fitness of Its Neighbors.” The American Naturalist 177, no. 2 (2011): 224-32. doi:10.1086/657686.
  2. https://www.youtube.com/watch?v=fjbWr3ODbAo  The Illusion of Consciousness
  3. Griffiths, Thomas and Joshua Tenenbaum. “Randomness and Coincidences: Reconciling Intuition and Probability Theory.” Proceedings of the 23rd Annual Conference of the Cognitive Science Society. (2001) http://web.mit.edu/cocosci/Papers/random.pdf
  4. “Decisions in the Brain.” Review article in Berkeley Neuroscience News, June 15, 2015. http://neuroscience.berkeley.edu/decisions-in-the-brain/ 
  5. “Making Choices: How Your Brain Decides.” 2012. http://healthland.time.com/2012/09/04/making-choices-how-your-brain-decides/ 
  6. “Imagination Medicine.” Erdmann, Jeanne. Science News. Dec 5, 2008.
  7. Warner, Melanie. “The Magic Feather Effect.” 2019
  8. https://edsitement.neh.gov/lesson-plan/allegory-painting
  9. https://arcade.stanford.edu/content/personification-and-allegory-0
  10. https://www.illustrationhistory.org/genres/comics-comic-strips

 

Symbols, Semiotics, and Allegory

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VR and the brain: https://www.sciencenews.org/article/virtual-reality-therapy-has-real-life-benefits-some-mental-disorders

https://www.sciencenews.org/article/ripples-brain-memories-recall

What is intuition?


How our brains change over time
https://www.sciencenews.org/article/brains-sculpt-each-other-social-interactions
 
 
 
Frames is a response to my lifelong love of science and technology–and my decision to stop being ashamed of spiritual inquiry. There’s an intense pressure, both social and financial, to not do hard research on topics that are the most resistant to explanation: the soul, intuition, purpose, love, and the like. It’s disheartening to witness the fear and self-destructiveness of those who reject science-based answers. But this, too, is a well-researched phenomenon of humans at the 1 yard line of finally making science a tool of goodness and compassion.

About the author

Frames author and designer is Melanie McCalmont. She is a professional in several fields ranging from aerospace to computer technology, with master’s degrees in Geography and Science Communication. She is a trainer, writer, and geographer. Melanie is the national expert on historic 3D relief models and is the author of “A Wilderness of Rocks: the Impact of Relief Models on Data Science” (2015).

Why Frames is Based on Technology

The idea for Frames came while she was in Rochester, New York — a city that she often calls “the Silicon Valley of the 1880s.” Living temporarily there for research in 2018, she was immersed in Rochester’s deep history in tech start-ups such as Kodak, Xerox, Western Union, Bausch & Lomb, the first automobile patent, museum science, the first TDD system, etc. This tech, combined with the city’s outsized impact on social change–as the home of Susan B. Anthony, Frederick Douglass, education experiments, new religions, and civil service reform–caused her some interesting contemplation about how technology and science give direction to our spiritual and social lives. As a reader of Science News since 1990 and a lifelong traveler and student of communications, Melanie felt a calling to help others understand science and technology for its positive impact on spirituality, work, and family life.

This 2018 Rochester visit also came at a time of spiritual searching. Like everyone reading this, she struggled with divorce, loved ones dying tragically, financial challenges, isolation, work problems, self-doubt, regrets, and so on. Adopting a meditation and reflection practice for the last decade helped but still seemed to Melanie that it just wasn’t enough to just “sit.” Action was required.

The Idea

Melanie had been given a set of tarot cards as a gift, and she tried them as a tool for reflection—but the imagery and meanings were impossibly difficult to recall. Whatever mystical force they supposedly had seemed purposefully to require some kind of intermediary. The idea that a translator was needed to understand yourself was frustrating and at odds with what she knew about the role of neuroscience, psychology, physics, and computer science to understand “being.”

Worst of all, the tarot illustrations meant nothing to her, or to any modern person. What is a hierophant or the 5 of pentacles? How many of us put royalty at the top of the social pyramid or know the historical meaning of a white rose? Surely, there must be a more intuitive and modern way to use allegory! Why not make story cards for concepts we actually know and use now? Why not use the brain’s thirst for new connections and stories to mine the inner data we all have? 

On the Bus in Rochester

The idea for Frames, as all good ideas, came while riding on the bus home after a day at work. Melanie was watching her fellow riders, students of every nationality and age–all looking at their cellphones instead of each other. Each of those students had a purpose for being right there, on that bus, to be colleagues, to move the mystery of their own life one more day forward. On that same ride, Melanie was writing about the history of spiritualism and science in Rochester, the technology hub of early America.

Our lives are like technology hubs, she thought. It’s science and not mysticism. Each sense, each experience, each thought is stored. Why not combine our natural delight in mystery and synchronicity with our equal love of technology and science? Yes!

Technology and Art + US and UK

Conceptual sketch for The Archivist by David Hallangen, UK, 2018.

Melanie listed all the technology concepts she was familiar with, from data lakes to web user experience. By some cosmic dice roll, she connected with UK artist David Hallangen on Twitter, and he was immediately hired. David is deeply gifted and understood the goal of building visual allegories that would prompt someone to break out of their worn thought patterns and consider new options. Work on the Frames deck was performed in Rochester, Washington DC, Albany, Middletown CT, Philadelphia, Fayetteville NC, Madison, and Chicago. Conversations about the meaning of life, death, science, the soul, work, technology, and art were held with many colleagues. But you know who you are, with thanks. Work was completed in 2019.

Why is it called Frames?

A frame in computer technology is an array (set) of data that has an almost physical dimension. A data frame can gold various types of data, all mixed and ready to interrogate. A frame is also a way to narrow your focus temporarily, to look through and partition off. Thus when doing structured self-reflection or jumpstarting a creative process, it helps to define the focus (the Frames question) but to explore its array of data (inner data source). So many more analogies exist! have fun exploring your inner data.

The Frames card deck and user guide are certain to be a useful tool for anyone committed to understanding their own lives, or thoughtfully helping their work colleagues or loved ones to solve problems. It takes no special skill to use–other than a willingness to face your own inner data and take small, incremental steps forward.

Thanks to Carl Sagan

P.S. Melanie is grateful to the estate of Carl Sagan for reviewing my user guide and providing permission to use his quote in the front of the Frames User Guide.

About the illustrator

David Hallangen’s rough sketch for The Architect, 2018.

British illustrator David Hallangen has been serving artistic oddities to weird and wonderful clients worldwide since 1998. His clients include LEGO, American Express, BBC, and–of course–Frames.

David writes:
“Crafting the visual world of Frames has been a career highlight for me – finding gold nuggets of inspiration in every nook and cranny of the physical and spiritual universe, hopefully giving users insight into their own personal universe. I also took huge delight in creating hidden meaning, messages and easter eggs throughout the deck, to provide an ever evolving experience to grow along with the reader.”


He currently resides in the ancient Roman city of Chester, UK with his wife and two children, who he is convinced are part octopus.

His website is: https://www.behance.net/user/?username=hallangenart

The Archetypes

The Architect card is an archetype.

The Frames deck contains 9 Archetype cards. Archetypes are mental shortcuts for universal figures. The Frames archetypes come from modern figures rather than mythical or royal types.

In a frame, Archetype cards represent significant people or long-term themes in your life. The direction of movement and the position of the figure’s body have symbolic meaning.

An archetype is not a stereotype. A stereotype is a mistaken simplification of a group of people that is used to avoid a connection. An archetype is a typical set of characteristics based on universal experiences that occur in all human activity.

Archetypes in this deck are The Student, The Messenger, The Hacker, The Archivist, The Traveler, The Benefactor, The Guide, The Tester, and The Architect. Each Force has 3 Archetype cards.

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